The beauty industry is evolving, and it’s no longer just about the biggest names. In 2025, it’s the rising voices—those beauty influencers —who are shaking up the scene with fresh perspectives, raw authenticity, and real engagement.
These mid-tier and micro-influencers are often closer to their communities, offering beauty inspiration that feels more relatable than a celebrity campaign. Whether you’re into skincare science, bold glam looks, or minimal makeup, these 14 rising beauty influencers deserve a spot on your feed.
Let’s dive in!
List of Beauty Influencers
1. @glowwithava (Ava Lee) – Skincare with a Science-First Approach
Followers: ~420K
Ava is a powerhouse when it comes to combining Korean skincare with science. Her easy-to-digest skincare breakdowns and routines for glowing skin have made her a trusted voice among skincare lovers. Her “glow hack” videos are informative and visually satisfying, helping you understand ingredients and techniques without being overwhelming.
2. @paintedbyspencer (Spencer) – Glam Transformations & Makeup Artistry
Followers: ~470K
Spencer’s glamorous makeup tutorials are perfect for those who love red carpet-inspired looks. He explains every brush stroke and technique, so even beginners can follow along. His confident personality and crisp, studio-quality reels make him a standout in the glam beauty space.
3. @thebrowgirl (Nava Rose) – Brow Shaping and Minimal Beauty
Followers: ~230K
Brows are the new beauty obsession, and Nava is leading the charge. From mapping tips to shaping techniques, she brings niche expertise with a minimalist aesthetic. Her content focuses on clean beauty, natural looks, and a high-end editorial vibe that’s hard to miss.
4. @nicolconcilio (Nicole Concilio) – Honest Beauty Reviews & Unboxings
Followers: ~490K
Nicole offers refreshingly candid reviews of trending products. Her unboxing videos, side-by-side comparisons, and no-filter feedback have earned her audience trust. She’s not afraid to say what works—and what doesn’t. Ideal for those who want to make smart beauty buys in 2025.
5. @itslikelymakeup (Jordynn) – Artistic Makeup and Bold Styles
Followers: ~350K
If you’re bored with cookie-cutter makeup, Jordynn is the bold breath of fresh air you need. Her looks are vibrant, expressive, and experimental. She challenges beauty norms and celebrates self-expression through color, texture, and fearless makeup artistry.
6. @rosiejaneco (Rosie Jane) – Clean Beauty & Lifestyle
Followers: ~180K
Rosie blends beauty with wellness by championing clean beauty and sustainable brands. Her content includes product recommendations, behind-the-scenes formulation chats, and everyday routines. She’s ideal for those who want to go green with their beauty regimen.
7. @beautyandtheblush (Anjali Khosla) – Desi Beauty Tips & Glam
Followers: ~120K
Anjali brings Desi beauty to the global stage with content that celebrates Indian skin tones, traditional ingredients, and bridal glam. Her tutorials, especially around festive looks and cultural styles, make her a must-follow for anyone looking to blend heritage with modern glam.
8. @makeupbyalinna (Alina) – Drugstore Makeup Tutorials
Followers: ~310K
Alina makes makeup accessible with affordable product tutorials. Her reels feature drugstore dupes, budget-friendly routines, and quick transformations that are both practical and stylish. Perfect for students or beginners who want results without breaking the bank.
9. @katiedoodles (Katie) – Creative Face Art & Color Play
Followers: ~90K
Katie is a face-painting wizard. Her reels are mesmerizing, featuring creative looks ranging from fantasy creatures to abstract designs. If you’re into cosplay, editorial shoots, or just love watching talent unfold, Katie will inspire your inner artist.
10. @radiantbynaomi (Naomi) – Skincare for Melanin-Rich Skin
Followers: ~210K
Naomi is all about the glow-up. She offers skincare tips specifically for darker skin tones, covering issues like hyperpigmentation and uneven texture. Her content is educational, backed by experience, and empowers her audience to embrace their natural glow.
11. @skinbybianca (Bianca Rivera) – Esthetician-Backed Skincare Advice
Followers: ~290K
As a licensed esthetician, Bianca’s content is grounded in professional skincare science. She offers product breakdowns, facial techniques, and acne treatments that actually work. Her before-and-after posts give real results, not just empty promises.
12. @glambygracee (Grace) – Everyday Makeup Made Easy
Followers: ~140K
Grace keeps things simple yet stunning. Her “get ready with me” videos focus on soft glam, perfect for everyday or office looks. She brings cozy, down-to-earth energy to your feed while sharing relatable tips and product faves.
13. @vintagevandal (Jasmin Rodriguez) – Retro Beauty Queen
Followers: ~160K
Jasmin is a vintage soul with a flair for 1950s glam. From pin-up eyeliner tutorials to Old Hollywood waves, she revives retro looks with modern charm. A rare gem for lovers of classic beauty.
14. @skincarma (James Welsh) – Skincare Ingredient Guru
Followers: ~480K
James breaks down the science of skincare in a way anyone can understand. He dives into ingredient lists, explains formulation myths, and compares similar products. A great follow if you love digging deep into why skincare works.
Conclusion
In 2025, the beauty world isn’t just run by mega-celebrities—it thrives on the voices of genuine creators who prioritize authenticity and community. These 14 rising beauty influencers may have under 500K followers, but their content, creativity, and influence are making a big impact.
Whether you’re a beauty lover looking for fresh inspiration or a brand looking to collaborate with relatable talent, these influencers are proof that real beauty lies in real connection.
Which one’s your favorite? Let us know in the comments! And don’t forget to hit follow—before they blow up.
