Selling a marketing platform to a CMO is nothing like selling a protein bar to a teenager, yet most influencer agencies are built for the second job. B2B influence runs on expertise and trust, it plays out on LinkedIn and industry channels, and it is judged on pipeline rather than views. So the agency you hire has to actually work that way. Below are the agencies worth knowing in 2026, grouped by how genuinely B2B they are, with an honest line on who each one suits.
11 agencies, grouped by focus. Last reviewed September 2026.
What a B2B influencer agency actually does
The good ones do more than hand you a list of creators. They find genuine subject-matter experts your buyers already trust, vet them, manage the relationships and contracts, run the campaign across the right channels, and measure it against business outcomes rather than likes. The best B2B work is not a one-off post but a sustained programme that builds authority in a category over months. That is a different service from a consumer product launch, and only some of the agencies below are built for it.
How to choose
Match the agency to the job. If you want long-term thought leadership and practitioner programmes, a specialist like TopRank or Sculpt earns its fee. If you are a SaaS or AI company chasing technical buyers, Clickstrike or NinjaPromo speak that language. If you need holding-company scale for a global campaign, the enterprise names fit. And if your priority is paid amplification or measurable acquisition, a performance-led shop may serve you better than a pure influencer specialist. Ask any agency for B2B case studies in your category before you sign.
Built for B2B and thought leadership
The specialists, where influence means demonstrated expertise and the work is aimed at business buyers.
1. TopRank Marketing
TopRank Marketing was building B2B influencer programmes before the category had a name, and it is still the reference point. Its speciality is always-on practitioner programmes, sustained work with a roster of niche expert creators that builds category authority over a year or more, and its client list runs to Dell, Adobe and LinkedIn itself. If you want thought leadership done properly, start here.
2. Clickstrike
Clickstrike is a SaaS and tech specialist with a no-contract model and the volume to back it up: more than 1,000 campaigns and over 450 tech-native creators across YouTube, TikTok, X and LinkedIn. It is built to reach developers, founders and technical buyers, so it suits software and AI companies rather than broad consumer brands.
3. Sculpt
Sculpt is a B2B social media agency that pairs influencer campaigns with executive thought leadership and paid social, all aimed at decision-makers on LinkedIn. It is LinkedIn-certified and spends heavily there, which makes it a strong fit for enterprise SaaS and tech brands that want the whole social picture rather than just creator posts.
4. NinjaPromo
NinjaPromo works across SaaS, fintech, Web3 and enterprise tech, and treats influencer work as a demand-generation lever rather than a brand-awareness play. For B2B companies that want creator programmes tied to pipeline and performance, its data-first approach fits.
5. Intuition Media Group
Intuition Media Group is a women-owned agency that has run influencer campaigns since 2008, with a focus on B2B and B2B-adjacent brands in technology, healthcare and professional markets. Its strength is partnerships that have to build trust and category authority, not just visibility.
Enterprise and holding-company backed
Larger agencies with real B2B and tech capability and the scale of a network behind them.
6. Obviously
Obviously is a technology-led agency, now part of WPP's VML network, with enterprise clients including Google, Ford and Amazon. It runs large, complex campaigns end to end, so it suits big B2B and B2B-adjacent brands that want holding-company scale behind the work.
7. Open Influence
Open Influence built its name on AI-driven creator matching and an audience-first planning model, and was a finalist at Campaign's 2026 agency awards. It is a general enterprise agency rather than a pure B2B shop, but its data approach travels well to considered, tech-led campaigns.
8. HireInfluence
HireInfluence is a full-service agency known for experiential, emotionally driven campaigns for Fortune 1000 brands. It is not a B2B specialist, but the enterprise client base and omnichannel production make it a fit for larger B2B brands wanting high-production work.
Consumer-first agencies that also run B2B and tech
Built mainly for consumer brands, but with the reach or performance chops that some B2B teams want.
9. The Goat Agency
The Goat Agency is a global influencer agency that ties creator work to paid media and commerce. Its client list leans consumer, with names like L'Oreal and Unilever, but includes Dell and other tech brands. Consumer-first by default, it is worth a look for B2B brands that also want serious paid amplification.
10. inBeat
inBeat is a performance-focused creator agency built around user-generated content and paid media, with real experience in app user acquisition, ecommerce and SaaS. For B2B software brands chasing measurable acquisition rather than brand lift, it is a practical option.
11. Influencer Marketing Factory
The Influencer Marketing Factory brings unusually deep research to campaign planning, drawing on data from millions of creator accounts. It is a generalist rather than a B2B specialist, but its research-led selection and measurement suit B2B teams that care about rigour.
A note on names that have changed
The agency world consolidates fast, so a couple of names from older lists have moved. Obviously was acquired by WPP in 2023 and now sits inside its VML network, though it still operates under its own name, which is why it is above. Fanbytes, once a well-known Gen-Z influencer agency, was bought by Brainlabs in 2022 and has since been absorbed into the parent brand, so it no longer exists as a standalone agency and we have left it off.
How we chose
We started from the agencies that keep appearing in current B2B buyer guides, checked each was still trading and under what ownership, then grouped them by how genuinely B2B their work is rather than by their own marketing. Client rosters, focus and ownership were verified against agency and industry sources in September 2026. Agencies rarely publish fixed pricing, and most B2B programmes are scoped per engagement, so treat fit and track record as the things to compare, not a rate card.
Common questions
What makes an agency B2B rather than B2C?
It is the focus, not the label. A B2B agency finds credible experts your buyers trust, works on professional channels like LinkedIn, and measures against pipeline and authority rather than reach. Many general agencies will take B2B work, but only a few, such as TopRank, Clickstrike and Sculpt, are built around it.
Which is best for LinkedIn thought leadership?
TopRank Marketing for sustained practitioner and thought-leader programmes, and Sculpt for LinkedIn-led social that combines influencers with executive content and paid. Both are built for exactly this rather than adapted to it.
Which agencies suit a SaaS or tech company?
Clickstrike and NinjaPromo are the clearest fits, both built around software, SaaS and technical buyers. inBeat is worth considering if your priority is measurable acquisition rather than brand authority.
What do these agencies cost?
Almost none publish fixed pricing. B2B programmes are usually scoped per engagement and vary widely with scope, roster and duration, so budget and track record matter more than a headline rate. Ask for B2B case studies in your category and a clear scope before committing.
Do I need an agency or a platform?
A platform gives you software to run programmes in-house, which pays off if you run them often. An agency brings the strategy, relationships and execution, which suits brands new to B2B influencer work or without the headcount. Some, like Clickstrike, blend the two.
