In today’s digital-first world, lifestyle influencers are shaping how we live, shop, and connect. From sharing daily routines to curating travel adventures, these creators bridge the gap between brands and audiences through authentic storytelling. In 2025, lifestyle influencers are no longer just trendsetters; they are cultural tastemakers influencing fashion, beauty, wellness, travel, and even home décor. Their content resonates because it feels real, relatable, and aspirational all at once. Whether on Instagram, TikTok, YouTube, or blogs, lifestyle influencers continue to inspire millions while driving impactful brand collaborations.
What is a Lifestyle Influencer?
A lifestyle influencer is a content creator who documents and shares aspects of their everyday life, be it fashion, beauty, travel, wellness, or family. Unlike niche creators who focus on one subject, lifestyle influencers cover multiple categories, weaving them into authentic, relatable stories.
Their influence stems from trust. Followers don’t just see products, they see how those products fit into real lives. From “day-in-the-life” TikToks to travel vlogs, lifestyle influencers inspire consumer choices seamlessly. Platforms like Instagram, TikTok, YouTube, and Pinterest fuel their growth, making them valuable partners for brands. In short, lifestyle influencers set trends by turning ordinary moments into aspirational experiences.
Why Brands Collaborate with Lifestyle Influencers
Brands collaborate with lifestyle influencers because their voices feel authentic, organic, and trustworthy. Instead of promoting in a sales-heavy way, influencers integrate products naturally into everyday content, whether it’s a skincare routine, morning coffee, or family trip. This relatability drives stronger connections with audiences, resulting in better engagement, loyalty, and conversions.
For fashion, beauty, wellness, food, and travel industries, lifestyle influencers are powerful storytellers who help brands gain visibility while building long-term trust with consumers.
How to Find Lifestyle Influencers for Your Brand
Finding the right lifestyle influencer depends on audience, engagement, and niche relevance. Brands often use influencer discovery tools like TheInfluencersNetwork, AspireIQ, or Upfluence to streamline the search. Checking engagement rates, demographics, and authenticity ensures meaningful collaborations. Platforms like Instagram and TikTok are ideal for short-form lifestyle storytelling, while YouTube is great for vlogs and tutorials. Pinterest remains strong for lifestyle aesthetics, home décor, and wellness boards.
Top Lifestyle Niches in 2025
- Fashion & Beauty Lifestyle Influencers – Outfit inspiration, skincare routines, style hacks.
- Travel & Adventure Lifestyle Influencers – Exploring destinations, culture, and luxury travel.
- Home Décor & DIY Lifestyle Bloggers – Interior design, organization hacks, and DIY projects.
- Wellness & Fitness Lifestyle Creators – Mindfulness, workouts, nutrition, and healthy living.
- Family & Motherhood Lifestyle Influencers – Parenting, family routines, and relatable everyday content.
List of Top 25 Lifestyle Influencrers:
1. Chiara Ferragni (@chiaraferragni)
Chiara Ferragni, an Italian entrepreneur and global fashion icon, is among the most influential lifestyle creators worldwide. Founder of The Blonde Salad and Chiara Ferragni Collection, she blends luxury fashion, family life, and digital entrepreneurship. Her Instagram showcases glamorous outfits, motherhood, travel, and personal insights that are both aspirational and relatable. Chiara has collaborated with Dior, Lancôme, and Bulgari, solidifying her position as a fashion influencer. She’s not just a style influencer but also a digital pioneer who has turned her lifestyle content into a powerful global brand.
2. Camila Coelho (@camilacoelho)
Camila Coelho is a Brazilian-American beauty influencer admired for her elegance and authenticity. She’s the founder of Elaluz, a beauty brand, and Coelho Collection, her fashion line. Her Instagram and YouTube highlight makeup tutorials, style inspiration, travel adventures, and wellness routines. Camila inspires millions with her balanced approach to luxury fashion and everyday beauty. As an advocate for epilepsy awareness, she also uses her platform to raise meaningful conversations. Her influence extends beyond aesthetics, she embodies how lifestyle influencers can merge personal storytelling with entrepreneurship and impact-driven content.
3. Aimee Song (@aimeesong)
Aimee Song, known for her blog Song of Style, is one of the original lifestyle influencers. Based in Los Angeles, she merges fashion, interior design, and personal style into a cohesive brand. Aimee’s content is visually stunning, with chic outfit pairings, travel diaries, and glimpses into her life as a new mother. She has authored books and collaborated with brands like Dior, Revolve, and Valentino. As both a creator and entrepreneur, Aimee continues to set the bar for lifestyle content—balancing aspirational aesthetics with approachable inspiration for her global audience.
4. Julie Sariñana (@sincerelyjules)
Julie Sariñana, aka Sincerely Jules, is a Mexican-American lifestyle influencer who blends fashion, travel, and everyday living. She rose to fame through her blog and has since built a strong Instagram presence showcasing chic outfits, beach vacations, and casual yet elevated styles. Her content feels warm, effortless, and inspiring, making her a go-to for everyday fashion inspiration. Julie has collaborated with major brands like Billabong, Revolve, and Scunci, expanding her reach globally. She’s loved for her approachable vibe and knack for turning simple moments into stylish lifestyle inspiration.
5. Negin Mirsalehi (@negin_mirsalehi)
Negin Mirsalehi, a Dutch-Iranian influencer, has built a powerful lifestyle empire. Best known as the founder of Gisou, a honey-infused haircare brand, Negin balances entrepreneurship with lifestyle storytelling. Her Instagram captures fashion-forward looks, beauty routines, travels, and her relationship with fellow entrepreneur Maurits Stibbe. With a mix of luxury and relatability, Negin appeals to audiences who admire elegance, ambition, and authenticity. Her brand collaborations and personal ventures demonstrate how lifestyle influencers can seamlessly merge passion projects with digital influence, making her a leading voice in 2025’s lifestyle space.
6. Olivia Palermo (@oliviapalermo)
Olivia Palermo is a New York-based fashion and lifestyle icon known for her sophisticated style and elegant branding. Rising to fame through MTV’s The City, she has since become a global influencer, collaborating with luxury brands like Valentino, Dior, and Banana Republic. Her content combines high-fashion editorial looks, curated travel experiences, and refined lifestyle choices. Olivia’s influence lies in her ability to merge aspirational luxury with timeless sophistication, making her one of the most admired lifestyle figures. She continues to inspire millions with her impeccable fashion sense and polished approach to modern living.
7. Marianna Hewitt (@marianna_hewitt)
Marianna Hewitt is a lifestyle and beauty entrepreneur best known as the co-founder of Summer Fridays, a skincare brand loved worldwide. Her Instagram showcases beauty routines, wellness rituals, and travel experiences that reflect a chic yet grounded lifestyle. With a background in television hosting, Marianna brings professionalism and creativity to her content. She has become a leading figure in the wellness and beauty space by blending lifestyle storytelling with entrepreneurship. Her clean aesthetics, motivational advice, and behind-the-scenes look at brand building make her one of the most relatable yet aspirational lifestyle influencers today.
8. Lauren Conrad (@laurenconrad)
Lauren Conrad, former star of MTV’s Laguna Beach and The Hills, has evolved into a respected lifestyle entrepreneur. She runs her brand LC Lauren Conrad and co-founded The Little Market, a nonprofit fair-trade shop supporting artisans worldwide. Her Instagram and blog highlight motherhood, home décor, sustainable living, fashion, and beauty. Lauren embodies the balance of modern family life with entrepreneurship, offering approachable yet stylish lifestyle inspiration. She has become a trusted voice for women seeking authenticity and purpose-driven living, making her one of the most enduring lifestyle influencers in the digital era.
9. Blair Eadie (@blaireadiebee)
Blair Eadie, the creative force behind Atlantic-Pacific, is celebrated for her bold, colorful, and highly curated fashion-forward lifestyle content. Known for her whimsical outfits, vibrant color palettes, and impeccable photography, Blair transforms her feed into a visual masterpiece. Beyond fashion, her content often incorporates travel and city life, making her one of the most recognizable lifestyle creators in the U.S. She has collaborated with brands like Nordstrom and Halogen, developing capsule collections that reflect her unique aesthetic. Blair continues to inspire audiences to embrace creativity, individuality, and joy in everyday life.
10. Alexa Chung (@alexachung)
Alexa Chung is a British fashion personality, designer, and lifestyle influencer who has captivated global audiences with her quirky, chic style. Known for blending vintage fashion with modern elegance, she built her reputation as a model, TV host, and designer. Alexa’s content is a mix of fashion editorials, cultural experiences, and personal musings, reflecting her multi-dimensional lifestyle. She has collaborated with brands like Mulberry, Madewell, and Barbour. With her effortlessly cool aesthetic, Alexa remains a trendsetter who inspires a generation of lifestyle enthusiasts who admire her wit, charm, and signature style.
11. Shay Mitchell (@shaymitchell)
Actress turned lifestyle entrepreneur, Shay Mitchell, has built a massive following with her lifestyle brand BÉIS, a travel accessories line. Her content spans motherhood, travel, beauty, and fitness, showcasing how she balances celebrity life with authenticity. Shay’s YouTube channel features cooking, home tours, and lifestyle vlogs, while her Instagram captures her glamorous yet approachable lifestyle. Known for her adventurous spirit, she frequently shares exotic destinations and wellness routines. By merging her Hollywood background with entrepreneurial ventures, Shay represents the modern lifestyle influencer who inspires women to live boldly and stylishly.
12. Rocky Barnes (@rocky_barnes)
Rocky Barnes is an American model and lifestyle influencer celebrated for her beachy, bohemian-inspired style. Her Instagram is filled with sunny destinations, chic fashion looks, and snippets of her life as a mom and entrepreneur. Rocky has worked with major brands like Revolve, Michael Kors, and Victoria’s Secret. She is admired for her carefree yet stylish approach, blending high fashion with relaxed, vacation-ready vibes. Her ability to showcase aspirational travel alongside everyday family life makes her a relatable yet aspirational lifestyle creator. Rocky continues to inspire those seeking a blend of adventure and style.
13. Kritika Khurana (@thatbohogirl)
Kritika Khurana, popularly known as That Boho Girl, is one of India’s most beloved lifestyle influencers. Her content focuses on fashion, travel, and everyday living, blending bohemian aesthetics with modern trends. Kritika is known for her candid storytelling and relatable personality, which resonates strongly with Gen Z and millennial audiences. She also shares her personal journey of self-discovery, mental health awareness, and body positivity. Kritika’s influence goes beyond fashion—she represents a holistic lifestyle approach that inspires young audiences in India and globally to embrace individuality and confidence.
14. Komal Pandey (@komalpandeyofficial)
Komal Pandey is a bold and creative lifestyle influencer from India, celebrated for her experimental fashion and powerful self-expression. Starting her journey with POPxo, she transitioned into a full-time digital creator, building a massive following. Her Instagram content is a mix of daring fashion experiments, beauty tips, and personal storytelling. Beyond style, Komal inspires her audience by advocating confidence, authenticity, and individuality. She is known for merging traditional Indian fashion with contemporary aesthetics, offering a unique lifestyle perspective. Komal represents the new-age influencer who uses creativity to redefine lifestyle content.
15. Zoella (Zoe Sugg) (@zoesugg)
Zoe Sugg, famously known as Zoella, rose to fame through YouTube and has since expanded into one of the UK’s most loved lifestyle influencers. Her content evolved from beauty tutorials to lifestyle blogging, covering home décor, family life, wellness, and self-care. As an author and entrepreneur, she has launched lifestyle products and collaborated with leading brands. Zoe’s relatability and warm personality have kept her relevant for over a decade. With a focus on mindfulness, cozy living, and positivity, Zoella remains an inspiring lifestyle creator who encourages her audience to embrace balance and creativity.
16. Lilly Singh (@lilly)
Lilly Singh, also known as IISuperwomanII, is a Canadian creator who blends comedy, empowerment, and lifestyle content. Beyond her career as a YouTuber, author, and TV host, Lilly uses her platform to promote positivity, self-growth, and representation. Her Instagram features motivational posts, stylish outfits, and glimpses into her personal life. She’s an advocate for mental health, diversity, and inclusivity, making her more than just an entertainer—she’s a lifestyle inspiration. Lilly continues to empower her community by showing that success comes from authenticity, hard work, and embracing individuality.
17. Kelsey Kreppel (@kelseykreppel)
Kelsey Kreppel is a lifestyle and comedy influencer known for her relatable, lighthearted content. Rising to fame alongside her partner Cody Ko, she has established her own identity through YouTube and Instagram. Her posts mix humor, everyday experiences, and lifestyle moments, making her highly relatable to younger audiences. From casual fashion to home life, Kelsey’s content resonates with those seeking authenticity and fun. She has collaborated with lifestyle brands while maintaining her unique voice. Kelsey’s influence lies in her ability to combine laughter with lifestyle, creating a digital space that feels both personal and entertaining.
18. Aspyn Ovard (@aspynovard)
Aspyn Ovard is an American lifestyle and family influencer who first gained fame on YouTube. Known for her cheerful personality, Aspyn creates content around travel, motherhood, beauty, and home décor. Alongside her husband, Parker, she co-runs a YouTube channel sharing vlogs of their family life. Aspyn also founded Luca + Grae, a fashion boutique reflecting her aesthetic. Her content balances aspirational elements with relatability, making her a favorite among young families and lifestyle enthusiasts. By sharing authentic moments of parenthood, style, and wellness, Aspyn has become a leading voice in family-focused lifestyle content.
19. Sivan Ayla (@sivanayla)
Sivan Ayla is a luxury lifestyle influencer and entrepreneur who inspires audiences with her glamorous yet attainable lifestyle. She shares content around home décor, fashion, beauty, and family life. Sivan founded LUX UNFILTERED, a skincare line, and TAN LUXE, expanding her influence as a businesswoman. Her Instagram reflects a chic mix of motherhood, self-care, and home styling, making her relatable to women balancing modern lifestyles. With a loyal following, Sivan showcases how influencers can successfully merge personal branding with entrepreneurship, becoming both a style icon and a lifestyle mentor for her community.
20. Chriselle Lim (@chrisellelim)
Chriselle Lim is a Korean-American lifestyle influencer, stylist, and entrepreneur known for her sophisticated digital presence. She built her platform through The Chriselle Factor, a blog that expanded into fashion, beauty, motherhood, and lifestyle storytelling. Chriselle co-founded Bümo, a parenting platform, blending her lifestyle influence with entrepreneurial vision. Her Instagram showcases high-fashion editorials alongside authentic motherhood moments. She is admired for her ability to balance luxury with relatability, inspiring women to live stylishly while embracing family life. Chriselle is a prime example of how lifestyle influencers evolve into multifaceted entrepreneurs.
21. Leonie Hanne (@leoniehanne)
Leonie Hanne is a German lifestyle and fashion influencer recognized for her glamorous travel diaries and luxury style. Known for her bold, colorful outfits, she regularly attends global fashion weeks and collaborates with top brands like Valentino and Dior. Leonie’s Instagram showcases jet-set travel, editorial fashion shoots, and behind-the-scenes moments from her entrepreneurial journey. She represents the aspirational side of lifestyle influencing, combining elegance, wanderlust, and creativity. With her eye for aesthetics and strong digital presence, Leonie continues to inspire millions seeking fashion-forward lifestyle content infused with global adventure.
22. Tezza Barton (@tezza.barton)
Tezza Barton is a creative lifestyle influencer, photographer, and entrepreneur. She is the co-founder of the Tezza App, a popular photo-editing tool used by influencers worldwide. Her content is a mix of high-fashion visuals, travel experiences, and design inspiration. Tezza is admired for her bold creativity, cinematic editing style, and ability to merge artistry with lifestyle storytelling. Her Instagram feed is both aspirational and innovative, showcasing her passion for visual design. Tezza stands out as a lifestyle influencer who transforms content into art, setting trends for creators globally.
23. Kelsey Wells (@kelseywells)
Kelsey Wells is a fitness and lifestyle influencer dedicated to empowering women through health and wellness. As a Sweat trainer and creator of the PWR program, she inspires millions with her focus on strength training, mindfulness, and body positivity. Kelsey’s Instagram content blends workout routines, healthy living tips, motivational advice, and glimpses of family life. She advocates for self-love and realistic fitness goals, making her relatable to women worldwide. Kelsey demonstrates how lifestyle influencers can combine fitness expertise with authentic personal storytelling, creating a holistic approach to modern lifestyle content.
24. Whitney Port (@whitneyeveport)
Whitney Port, known from MTV’s The Hills and The City, has reinvented herself as a lifestyle influencer and entrepreneur. She runs her own fashion line, Whitney Eve, and shares content around motherhood, fashion, beauty, and home design. Whitney’s approachable and candid personality shines through in her Instagram posts and YouTube videos, where she often shares real-life parenting moments and personal reflections. Unlike overly curated feeds, her content feels authentic and warm, resonating with audiences who value honesty in lifestyle storytelling. Whitney continues to evolve as a relatable voice for modern women balancing style and family.
25. Lauren Riihimaki (@laurdiy)
Lauren Riihimaki, better known as LaurDIY, is a Canadian lifestyle influencer and DIY queen. She gained massive popularity on YouTube for her creative DIY tutorials, and her content has since expanded to include home décor, fashion, wellness, and personal lifestyle. Lauren’s approachable personality and hands-on creativity inspire followers to express themselves and embrace individuality. She has collaborated with major brands and even launched her own product lines. Her content is a perfect blend of fun, creativity, and everyday living, making her a go-to lifestyle creator for young audiences seeking inspiration and authenticity.
Emerging Lifestyle Influencer Trends in 2025
The lifestyle influencer space is evolving rapidly in 2025. One key shift is the rise of micro and nano influencers, who focus on niche audiences but deliver stronger engagement. Authenticity is becoming more valuable than polished perfection—audiences now prefer “unfiltered” content that feels real and relatable. Short-form video continues to dominate through TikTok and Instagram Reels, while YouTube vlogs remain relevant for long-form storytelling. Another major trend is the intersection of lifestyle with technology, where AI tools, AR try-ons, and digital fashion are shaping the future of lifestyle content creation.
How to Collaborate with Lifestyle Influencers
Collaborating with lifestyle influencers requires a strategic approach. Brands should begin by identifying influencers whose content aligns with their values and target audience. Platforms like theinfluencersnetwork.com make this process easier by helping brands discover authentic lifestyle creators across fashion, beauty, travel, and wellness niches.
Once the right influencer is identified, personalized outreach and clear communication are key to building trust. Collaboration formats can include sponsored posts, affiliate marketing, product seeding, brand ambassadorships, and long-term partnerships. The most successful collaborations integrate products organically into the influencer’s lifestyle, ensuring they feel genuine rather than forced promotions.
To maximize ROI, brands should set clear KPIs, track engagement metrics, and focus on nurturing long-term relationships. In 2025, the most impactful collaborations are built on authenticity, transparency, and shared valuesrather than one-off campaigns.
Tips for Aspiring Lifestyle Influencers
If you want to become a lifestyle influencer, start by defining your unique perspective, whether it’s fashion, wellness, parenting, or a mix. Consistency is key: post regularly on platforms like Instagram, TikTok, YouTube, and Pinterest. Use trends such as “day in the life” videos or “get ready with me” content to connect with audiences. Authenticity matters most—share both highlights and challenges to build trust. Engage with your community through comments, polls, and stories. Finally, focus on building a personal brand that aligns with your lifestyle, values, and long-term goals.
Conclusion
Lifestyle influencers in 2025 are shaping how we discover new products, plan our travels, design our homes, and approach wellness. Their authentic storytelling and hybrid niches make them powerful voices for brands and communities alike. From global icons like Chiara Ferragni to emerging micro-influencers, these creators inspire by sharing both aspirational and relatable content. As digital culture evolves, lifestyle influencers will continue to lead conversations around fashion, beauty, wellness, travel, and everyday living. For brands and aspiring creators, the lifestyle influencer space offers endless opportunities to connect, collaborate, and inspire.
