Lifestyle influencers play a big role in how people discover trends, products, and ideas today. From fashion and fitness to daily routines and travel, lifestyle influencers share content that feels real, relatable, and inspiring. In 2025, people trust creators who show their real lives instead of overly polished ads.
Brands are also focusing more on lifestyle influencers because they connect deeply with their audience. These creators don’t just promote products, they naturally include them in their daily lives. Platforms like Instagram, TikTok, and YouTube continue to be the main channels where lifestyle influencers grow and engage their followers.
In this blog, you’ll learn what lifestyle influencers are, why they matter in 2026, different types of lifestyle influencers, and a list of top creators to follow. This guide is helpful for both brands and people who enjoy influencer content.
What Is a Lifestyle Influencer?
A lifestyle influencer is a content creator who shares their everyday life with their audience. Their content can include fashion, beauty, fitness, travel, food, home décor, family life, or personal routines.
Unlike niche influencers who focus on one topic, lifestyle influencers talk about many parts of their life. This makes them feel more relatable and trustworthy. People follow them not just for tips, but for inspiration and connection.
Why Lifestyle Influencers Are More Powerful in 2026
Lifestyle influencers are more important than ever in 2026 because people want honest and useful content.
Here’s why they stand out:
- People trust real experiences more than ads
- Micro and nano influencers have better engagement
- Short videos like Instagram Reels and TikTok perform best
- Audiences prefer creators who feel genuine
- Brands get better results with long-term influencer partnerships
Instead of just selling products, lifestyle influencers build communities.
Types of Lifestyle Influencers by Niche
1. Fashion & Beauty Lifestyle Influencers
These influencers share outfit ideas, skincare routines, makeup tips, and shopping recommendations. They help brands reach style-focused audiences.
2. Travel & Adventure Lifestyle Influencers
They share travel vlogs, destinations, hotels, and travel tips. Their content works very well on Instagram, YouTube, and Pinterest.
3. Wellness & Fitness Lifestyle Influencers
These creators focus on healthy living, fitness routines, mental wellness, and daily habits. Their content feels motivating and practical.
4. Home Décor, DIY & Minimal Living Influencers
They share home styling ideas, organization tips, and DIY projects. This niche is growing fast, especially on Instagram and Pinterest.
5. Family & Parenting Lifestyle Influencers
These influencers share family life, parenting tips, and daily routines. They build high trust and strong engagement with their audience.
Top Lifestyle Influencers to Follow in 2026
1. Renata D’Agrella Kenen
- Niche: Fashion, lifestyle, wellness
- Why they’re popular: Relatable fashion looks and real-life wellness content
- Best content format: Reels & short videos
- Why brands work with them: Authentic voice and strong engagement
Renata D’Agrella Kenen is a lifestyle influencer known for her honest fashion and wellness content. She shares outfit ideas, daily routines, and small moments from her everyday life, which makes her content feel natural and relatable. Her audience enjoys her balanced mix of style and self-care, especially because she keeps things simple and realistic. Renata focuses on creating content that feels approachable rather than overly polished. Brands prefer working with her because her followers trust her recommendations and actively engage with her posts. Her content performs especially well in short video formats.
2. Lisa Michelle
- Niche: Home, mom lifestyle, DIY
- Why they’re popular: Everyday home and family lifestyle content
- Best content format: Reels & Stories
- Why brands work with them: Genuine storytelling and loyal audience
Lisa Michelle creates lifestyle content focused on home, family, and everyday living. She shares realistic moments from her daily life, including home routines, parenting experiences, and simple lifestyle tips. Her content feels genuine and comforting, which helps her build strong connections with her audience. Lisa’s followers appreciate her honest approach and practical ideas they can easily relate to. Brands often collaborate with her because her content feels natural and fits well with home, family, and lifestyle products. Her engagement stays strong due to the trust she has built over time.
3. Riya Bargali
- Niche: Travel, daily lifestyle
- Why they’re popular: Visually appealing travel and lifestyle moments
- Best content format: Reels & Stories
- Why brands work with them: Niche travel-focused engagement
Riya Bargali is a lifestyle influencer who focuses on travel and everyday experiences. She shares scenic visuals, daily moments, and personal travel stories that feel authentic rather than staged. Her content appeals to people who enjoy exploring new places while still staying connected to real-life routines. Riya’s storytelling style is calm and visually pleasing, making her content easy to consume. Brands work with her because she creates clean and engaging lifestyle visuals that blend naturally with promotions. Her audience responds well to her honest and experience-based content.
4. Dipti Parihar Sharma
- Niche: Fashion, lifestyle
- Why they’re popular: Simple outfit inspiration and daily styling tips
- Best content format: Reels & Stories
- Why brands work with them: Relatable fashion content
Dipti Parihar Sharma shares fashion and lifestyle content that feels simple and practical. She focuses on everyday outfit inspiration, styling tips, and daily routines that people can easily follow. Her content is not over-the-top, which helps her audience relate to her style choices. Dipti’s followers enjoy her consistency and straightforward approach to fashion. Brands prefer working with her because her recommendations feel genuine and not overly promotional. Her short-form videos perform well due to clear visuals and easy-to-understand styling ideas.
5. Freya Killin
- Niche: Fashion, street-style lifestyle
- Why they’re popular: Bold fashion choices and expressive content
- Best content format: Reels & short videos
- Why brands work with them: Creative style and strong interaction
Freya Killin is a lifestyle influencer known for her minimalist fashion and everyday lifestyle content. She shares outfit inspiration, daily routines, and real-life moments that feel calm and relatable. Her content focuses on simple styling, neutral tones, and practical fashion choices that her audience can easily follow. Freya’s followers enjoy her honest and down-to-earth approach, which makes her recommendations feel trustworthy. Brands like working with her because she creates clean, aesthetic content that blends naturally with lifestyle and fashion products. Her Reels and Stories perform well due to their simplicity and consistency.
6. Bernard Garby
- Niche: Fashion commentary, lifestyle
- Why they’re popular: Educational fashion insights mixed with lifestyle content
- Best content format: Short videos
- Why brands work with them: High credibility and niche authority
Bernard Garby creates lifestyle content with a strong focus on fashion knowledge and commentary. He explains trends, styling ideas, and fashion culture in a simple and engaging way. His content is educational but still entertaining, which makes it appealing to a wide audience. Bernard’s followers trust him because he adds value instead of just showing outfits. Brands work with him because he brings credibility and thoughtful opinions to fashion and lifestyle campaigns. His short videos work well for delivering clear and impactful messages.
7. Priscilla Styles
- Niche: Fashion, daily lifestyle
- Why they’re popular: Trend-focused fashion and lifestyle commentary
- Best content format: Reels & short videos
- Why brands work with them: Trend-aware and engaged audience
Priscilla Styles shares fashion and lifestyle content that focuses on trends and everyday wear. She is popular for breaking down fashion ideas in a way that feels easy to understand. Her content often mixes personal opinions with current fashion movements, making it engaging and informative. Priscilla’s audience enjoys her honest takes and practical styling advice. Brands collaborate with her because she connects well with trend-aware audiences and creates content that feels natural. Her engagement stays high due to her clear communication style.
8. Candice Tanna
- Niche: Family, fashion, lifestyle
- Why they’re popular: Family-focused daily lifestyle content
- Best content format: Reels & Stories
- Why brands work with them: Strong trust with family audiences
Candice Tanna creates lifestyle content centred around family life, fashion, and daily routines. She shares real moments from her personal life, which helps her audience feel connected and understood. Her content is warm, relatable, and easy to consume. Candice’s followers trust her recommendations because she promotes products naturally. Brands prefer working with her because she has a loyal family-focused audience and strong engagement. Her lifestyle content works well for long-term collaborations rather than one-time promotions.
9. Jess Nesham
- Niche: Parenting, lifestyle
- Why they’re popular: Honest and relatable parenting stories
- Best content format: Reels & Stories
- Why brands work with them: High emotional connection
Jess Nesham focuses on parenting and everyday lifestyle content. She openly shares the ups and downs of family life, which makes her content feel honest and relatable. Her audience appreciates her realistic approach and supportive tone. Jess creates content that feels like a conversation rather than a promotion. Brands collaborate with her because she has built deep trust with her followers. Her content performs well because it reflects real experiences that many parents can connect with emotionally.
10. Catherine Kachvartanian
- Niche: Travel, lifestyle
- Why they’re popular: Aesthetic travel and everyday life posts
- Best content format: Reels & Stories
- Why brands work with them: Visual storytelling strength
Catherine Kachvartanian shares lifestyle and travel-focused content with a strong visual appeal. She highlights daily moments, destinations, and personal experiences in a calm and aesthetic way. Her content feels natural and not overly edited, which attracts viewers who enjoy realistic storytelling. Catherine’s audience follows her for inspiration and lifestyle visuals. Brands work with her because she creates clean and engaging content that blends well with lifestyle and travel campaigns. Her short videos help maintain steady engagement.
11. Monica Ainley
- Niche: Fashion, daily lifestyle
- Why they’re popular: Simple outfits and real-life moments
- Best content format: Reels & Stories
- Why brands work with them: Consistent engagement and relatability
Monica Ainley creates fashion and lifestyle content that focuses on simplicity and everyday wear. She shares outfit ideas that are easy to recreate and suitable for daily life. Her content feels approachable, which helps her audience relate to her style choices. Monica’s followers enjoy her consistency and honest presentation. Brands collaborate with her because her audience trusts her fashion recommendations. Her content performs well in short videos that showcase realistic styling ideas.
12. Katie Snooks
- Niche: Fashion, motherhood, lifestyle
- Why they’re popular: Honest parenting and fashion balance
- Best content format: Reels & Stories
- Why brands work with them: Trusted family-focused audience
Katie Snooks is known for combining fashion, motherhood, and lifestyle content. She shares real-life experiences from parenting while maintaining a strong sense of personal style. Her content feels honest and balanced, which attracts a loyal audience. Katie’s followers appreciate her openness and relatable storytelling. Brands work with her because she reaches family-oriented audiences with high trust. Her engagement remains strong due to long-term connections with her followers.
13. Jess Hunt
- Niche: Fashion, beauty, lifestyle
- Why they’re popular: Minimal and aesthetic content style
- Best content format: Reels
- Why brands work with them: Clean visuals and brand-safe content
Jess Hunt creates fashion and beauty lifestyle content with a clean and minimal style. She focuses on aesthetics, simple routines, and everyday fashion choices. Her content feels calm and visually pleasing, which attracts lifestyle-focused audiences. Jess’s followers enjoy her consistent content style and easy-to-follow ideas. Brands collaborate with her because her visuals are brand-safe and polished while still feeling authentic. Her Reels perform well due to their simplicity and clarity.
14. Tash Oakley (Lifestyle Page)
- Niche: Wellness, travel, lifestyle
- Why they’re popular: Calm and aspirational lifestyle content
- Best content format: Stories & Reels
- Why brands work with them: Premium lifestyle positioning
Tash Oakley shares wellness, travel, and lifestyle content that feels aspirational yet grounded. She focuses on balance, self-care, and everyday experiences. Her content has a calm and premium feel, which attracts lifestyle and wellness audiences. Tash’s followers trust her recommendations because she promotes products naturally. Brands work with her for long-term lifestyle collaborations rather than quick promotions. Her Stories and Reels maintain steady engagement.
15. Hannah Cross
- Niche: Fitness, fashion lifestyle
- Why they’re popular: Mix of workouts and daily routines
- Best content format: Reels
- Why brands work with them: Active and engaged audience
Hannah Cross blends fitness and lifestyle content in a way that feels achievable. She shares workouts, daily routines, and personal moments that motivate her audience. Her content is practical and encouraging, not overwhelming. Hannah’s followers appreciate her consistency and realistic approach to fitness. Brands collaborate with her because she has an active and engaged audience. Her short videos perform well due to clear messaging and relatable fitness goals.
16. Lucy Williams (Lifestyle Content)
- Niche: Fashion, travel, lifestyle
- Why they’re popular: Story-led travel and fashion content
- Best content format: Reels & Stories
- Why brands work with them: Authentic lifestyle influence
Lucy Williams creates lifestyle content focused on fashion, travel, and storytelling. She shares experiences in a thoughtful and narrative-driven way. Her content feels personal and well-curated without being too polished. Lucy’s audience follows her for inspiration rather than trends alone. Brands work with her because she creates meaningful lifestyle stories that fit well with brand values. Her engagement remains strong due to her storytelling approach.
17. Abi Marvel
- Niche: Minimal fashion, lifestyle
- Why they’re popular: Clean, everyday fashion inspiration
- Best content format: Reels & Stories
- Why brands work with them: Strong niche loyalty
Abi Marvel is known for her minimal fashion and lifestyle content. She focuses on everyday outfits, simple routines, and realistic styling ideas. Her content feels calm and easy to follow, which helps her audience connect with her naturally. Abi’s followers trust her fashion sense because she keeps things practical. Brands collaborate with her because her audience values authenticity over hype. Her content performs well in Reels and Stories.
18. Lydia Jane Tomlinson
- Niche: Fashion, everyday lifestyle
- Why they’re popular: Practical fashion advice with daily routines
- Best content format: Reels
- Why brands work with them: Educational and high engagement
Lydia Jane Tomlinson shares fashion and lifestyle content with an educational angle. She explains styling tips, outfit combinations, and daily fashion choices in a clear way. Her audience follows her to learn, not just watch. Lydia’s content feels helpful and informative, which builds trust. Brands work with her because her recommendations feel thoughtful and well-explained. Her Reels perform strongly due to their educational value.
19. India Moon
- Niche: Slow living, wellness lifestyle
- Why they’re popular: Calm, mindful lifestyle content
- Best content format: Reels & Stories
- Why brands work with them: Deep emotional audience connection
India Moon focuses on slow living, wellness, and mindful lifestyle content. She shares calm visuals and thoughtful routines that encourage balance and simplicity. Her content appeals to audiences looking for peace and inspiration in daily life. India’s followers feel emotionally connected to her content. Brands collaborate with her because she builds deep trust and promotes products gently. Her engagement remains steady due to strong emotional connection.
20. Brooke Testoni
- Niche: Fashion, food, lifestyle
- Why they’re popular: Mix of styling, food, and daily life
- Best content format: Reels & Stories
- Why brands work with them: Diverse content and steady engagement
Brooke Testoni creates lifestyle content that blends fashion, food, and everyday life. She shares outfits, meals, and personal moments in a natural, unforced manner. Her content feels warm and relatable, which helps her connect with a wide audience. Brooke’s followers enjoy the variety in her content. Brands work with her because she offers diverse lifestyle exposure and consistently engages with her audience. Her Reels and Stories perform well across different lifestyle themes.
Emerging Micro & Nano Lifestyle Influencers to Watch
Micro lifestyle influencers are growing fast in 2026. They may have fewer followers, but their engagement is higher.
Why brands love them:
- Strong connection with followers
- More affordable collaborations
- Higher trust and authenticity
These influencers are perfect for brands looking for real impact instead of just reach.
How Brands Can Collaborate With Lifestyle Influencers
Brands can work with lifestyle influencers in many ways:
- Sponsored posts and stories
- Affiliate marketing
- User-generated content (UGC)
- Product gifting
- Long-term brand partnerships
The best results come from collaborations that feel natural and honest.
How to Choose the Right Lifestyle Influencer for Your Brand
Before working with an influencer, brands should check:
- Is their audience relevant to your brand?
- Do they have good engagement, not just followers?
- Are they active on the right platform?
- Does their content feel authentic?
- Have they worked with similar brands before?
Choosing the right influencer matters more than choosing a popular one.
Lifestyle Influencer Marketing Trends to Watch in 2026
- More focus on authentic content
- AI used for planning, not replacing creativity
- Storytelling over direct promotion
- Creators active on multiple platforms
- Performance-based influencer campaigns
Brands that follow these trends get better long-term results.
Benefits of Working With Lifestyle Influencers
- Builds trust with audiences
- Feels more natural than ads
- Better engagement and ROI
- Long-term brand awareness
- Strong emotional connection with users
Final Thoughts
Lifestyle influencers continue to shape how people discover brands and trends in 2026. Their ability to connect, inspire, and influence decisions makes them valuable for both audiences and businesses. Whether you’re a brand or a content creator, focusing on authenticity and real connections is the key to success.
