A luxury resort and a budget hostel are chasing completely different travellers, so the creator who sells one is often wrong for the other, and reach alone will not tell you which is which. That is why this page is sorted the way it is. We took 36 of the travel creators brands actually work with, pulled their current Instagram numbers, and grouped them by what they cover: luxury, adventure, photography, budget, solo, family, vanlife, food and the regional scenes. The figures are live and we re-check them every month.
36 creators, 36.7M+ combined followers, 31 verified, across 8 countries. Last checked September 2026.
How to use this list
Everything below is grouped by the kind of travel a creator is known for, because trust in this space is specific. A budget-backpacking audience will not book a luxury villa on someone’s word, and an adventure-photography following has little use for a family-resort pitch. Each creator has their reach, where they are based, and a line on the brands they suit. If you are hiring by geography, the shortlists are right below.
The shortlists, by region
United States
Chris Burkard (3.8M), The Bucket List Family (3.2M), Mark Wiens (2.7M), Drew Binsky (1.5M), Renan Ozturk (977K), Kiersten Rich (The Blonde Abroad) (503K), Tiffany Nguyen (336K), John Weatherby (235K).
United Kingdom
Jack Morris (2.3M), Jord Hammond (789K), Sabina Trojanova (755K), Roshni (46K), Will Hatton (The Broke Backpacker) (16K).
Australia
Lauren Bullen (1.9M), Emilie Ristevski (1.3M), Hayley Andersen (515K), Sorelle Amore (490K), Hannah & Nick (426K), Mark & Mim (68K).
India
Tanya Khanijow (1.5M), Savi & Vid (1.2M), Shivya Nath (137K).
Canada
Alex Strohl (1.8M), Trevor James (1.2M), Christian LeBlanc (716K), Eamon & Bec (382K), Dave & Deb (182K).
The full list, by specialty
Luxury & aspirational
The glossy, infinity-pool end of travel, where a single post can sell a resort.
1. Murad Osmann @muradosmann ✔
3.1M followers, 798 posts, Russia
Murad Osmann made the 'Follow Me To' series a worldwide phenomenon, his partner leading him by the hand through every destination. Tourism boards wanting an instantly recognisable creative format still come to him.
2. Jack Morris @jackmorris ✔
2.3M followers, 1,120 posts, UK
Jack Morris built one of Instagram's original aspirational travel feeds, all saturated colour and infinity pools, and turned it into a full creative business. Luxury resorts and premium travel brands use him for glossy, high-conversion destination work.
3. Lauren Bullen @gypsea_lust ✔
1.9M followers, 2,366 posts, Australia
Lauren Bullen shoots dreamy, editorial travel imagery that helped define the whole genre. Luxury hotels and aspirational lifestyle brands get a polished aesthetic with genuine global reach.
4. Sorelle Amore @sorelleamore ✔
490K followers, 1,151 posts, Australia / Iceland
Sorelle Amore made her name on self-portrait photography and has grown into a broader creator and entrepreneur since. Camera brands and independent-minded travel labels get a distinctive, opinionated voice.
5. Hannah & Nick @saltinourhair ✔
426K followers, 1,818 posts, Australia
Hannah and Nick built Salt in Our Hair on beautifully shot destination guides that actually tell you where to go. Tourism boards and travel-gear brands get a couple who pair wanderlust visuals with real utility.
Adventure & outdoor
Expedition-grade photographers and outdoor names with authority brands cannot fake.
6. Chris Burkard @chrisburkard ✔
3.8M followers, 5,220 posts, USA
Chris Burkard is one of the most respected adventure and landscape photographers working, with National Geographic credits and a following built on cold, remote, cinematic places. Outdoor, camera and expedition brands get genuine authority, not just reach.
7. Alex Strohl @alexstrohl ✔
1.8M followers, 3,121 posts, Canada
Alex Strohl shoots mountain and wilderness scenes that set the template half of Instagram's outdoor photographers now copy. Premium outdoor, automotive and camera brands get craft-level imagery and a loyal creative audience.
8. Renan Ozturk @renan_ozturk ✔
977K followers, 2,980 posts, USA
Renan Ozturk is a National Geographic photographer and filmmaker working at the sharp end of expedition storytelling, from Everest to remote first ascents. Expedition-grade outdoor and film brands get rare credibility.
9. Matt Karsten @expertvagabond ✔
127K followers, 964 posts, USA
Matt Karsten has spent over a decade documenting adventure travel and turning it into detailed guides. Adventure-tourism and gear brands get a seasoned, trust-first voice rather than a quick trend chase.
10. Kristen Bor @bearfoottheory ✔
54K followers, 2,188 posts, USA
Kristen Bor runs Bearfoot Theory as a practical hub for hiking, camping and van-based outdoor travel, heavy on real how-to. Outdoor-gear and vanlife brands get an audience that actually buys equipment.
Photography-led
Creators whose reach is built on the image first, and whose audience buys cameras.
11. Daniel Kordan @danielkordan ✔
2.4M followers, 3,453 posts, Russia
Daniel Kordan is a landscape photographer whose saturated, otherworldly images anchor workshops and camera partnerships worldwide. Camera, lens and tourism brands get master-level imagery and a photography-serious following.
12. Jord Hammond @jordhammond ✔
789K followers, 1,394 posts, UK
Jord Hammond built his audience on vivid, colour-rich travel photography, especially across Asia, and now runs photography tours. Camera brands and tourism boards get striking imagery plus a route to aspiring photographers.
13. John Weatherby @whereisweatherby ✔
235K followers, 2,731 posts, USA
John Weatherby is a photographer and filmmaker with a clean, cinematic eye that reads as premium. Travel and lifestyle brands wanting considered, editorial-grade visuals over sheer volume are well matched.
Budget & backpacking
Blog-first names with deep trust among travellers who actually plan and book.
14. Gabby Beckford @packslight ✔
169K followers, 1,556 posts, USA
Gabby Beckford speaks to a young, diverse, Gen-Z travel audience with a smart, opportunity-first take on seeing the world cheaply. Brands courting first-time and student travellers get an authentic, community-driven partner.
15. Matt Kepnes (Nomadic Matt) @nomadicmatt ✔
163K followers, 1,979 posts, USA
Matt Kepnes, better known as Nomadic Matt, is close to an institution in budget travel, with best-selling books behind a deliberately modest Instagram. Booking platforms, insurance and budget-travel brands get deep trust with practical travellers.
16. Kristin Addis @bemytravelmuse ✔
128K followers, 0 posts, USA
Kristin Addis writes Be My Travel Muse for women travelling solo on a budget, with detailed, no-nonsense guides. Adventure and solo-female-focused brands get an audience that plans and books off her word.
17. Will Hatton (The Broke Backpacker) @thebrokebackpacker
16K followers, 589 posts, UK
Will Hatton built The Broke Backpacker into one of the best-known names in budget adventure travel, blog-first with a devoted following. Hostels, adventure operators and budget-gear brands reach committed long-term travellers through him.
Solo female travel
One of the most engaged corners of travel, built on guides women act on.
18. Emilie Ristevski @helloemilie ✔
1.3M followers, 1,774 posts, Australia
Emilie Ristevski shoots soft, wanderlust-heavy imagery that put her among the more recognisable travel photographers of her generation. Tourism boards and lifestyle brands get a dreamy, aspirational aesthetic with real reach.
19. Sabina Trojanova @girlvsglobe ✔
755K followers, 1,451 posts, UK / Czechia
Sabina Trojanova frames travel through sustainability and feminism, which gives her audience a clear values filter. Ethical travel and conscious lifestyle brands get a partner whose followers reward real substance.
20. Kiersten Rich (The Blonde Abroad) @theblondeabroad ✔
503K followers, 2,829 posts, USA
Kiersten Rich turned The Blonde Abroad into one of the biggest solo-female-travel platforms online, spanning guides, presets and tours. Travel brands targeting independent women travellers get scale and a long track record.
21. Tiffany Nguyen @tiffpenguin
336K followers, 2,261 posts, USA
Tiffany Nguyen mixes adventure travel with an approachable, personality-led voice that skews young and diverse. Adventure operators and experience brands get an engaged audience and relatable delivery.
22. Anita Hendrieka @anitahendrieka
6K followers, 798 posts, New Zealand
Anita Hendrieka writes for the solo female traveller and the location-independent crowd from a New Zealand starting point. Small-group tours and solo-travel services get a niche, high-intent audience.
Family travel
Wholesome, high-spend reach for resorts, parks and consumer brands.
23. The Bucket List Family @thebucketlistfamily ✔
3.2M followers, 3,024 posts, USA
The Gee family sold everything to travel full time and built one of the biggest family-travel brands anywhere, now with books and a series. Family resorts, theme parks and consumer brands get enormous, wholesome reach.
24. Roshni @thewanderlustwithin
46K followers, 461 posts, UK
Roshni documents colourful, considered adventures with a warm, story-led feel. Tourism boards and mid-market travel brands get an accessible creator with a loyal, engaged following.
Digital nomad & vanlife
Video-native creators whose audiences live the location-independent life.
25. Drew Binsky @drewbinsky ✔
1.5M followers, 3,070 posts, USA
Drew Binsky has visited every country in the world and built a huge audience on short, punchy stories about places and people most feeds ignore. Tourism boards and travel services get real volume and genuine curiosity.
26. Christian LeBlanc @lostleblanc ✔
716K followers, 1,240 posts, Canada
Christian LeBlanc built a large YouTube-first travel audience on high-energy destination films and the creator business behind them. Travel brands wanting younger, video-native reach get a proven format.
27. Hayley Andersen @haylsa ✔
515K followers, 2,635 posts, Australia
Hayley Andersen pairs a strong photography background with steady adventure and destination content. Travel and lifestyle brands get polished visuals and an established, engaged following.
28. Eamon & Bec @eamonandbec ✔
382K followers, 329 posts, Canada
Eamon and Bec turned van life and tiny-home living into one of the most popular channels in the space. Automotive, outdoor and DIY-travel brands get a couple whose audience lives the nomad lifestyle.
Food & travel
Street-food giants with vast, genuinely global followings.
29. Mark Wiens @migrationology ✔
2.7M followers, 2,681 posts, USA / Thailand
Mark Wiens is one of the most-watched food-travel creators in the world, famous for wide-eyed street-food videos across Asia and beyond. Tourism boards, airlines and food brands get vast, genuinely global reach.
30. Trevor James @thefoodranger ✔
1.2M followers, 919 posts, Canada
Trevor James, The Food Ranger, built a huge following diving into authentic street food, especially across China and Asia. Food, tourism and culinary-travel brands get an audience that travels to eat.
Couples & duos
Established two-person brands with broad demographic pull.
31. Raquel & Miguel @explorerssaurus_ ✔
1.7M followers, 2,086 posts, Portugal
Raquel and Miguel blend lifestyle and travel into a bright, aspirational feed with real scale. Resorts and lifestyle-travel brands get a photogenic couple and a large European-leaning audience.
32. Dave & Deb @theplanetd ✔
182K followers, 2,090 posts, Canada
Dave and Deb have run The Planet D for well over a decade, one of the most established adventure-couple brands in travel. Adventure operators and tourism boards get longevity, trust and broad demographic reach.
33. Mark & Mim @thecommonwanderer
68K followers, 1,162 posts, Australia
Mark and Mim cover ethical, considered travel with a strong editorial voice and a focus on doing it responsibly. Sustainable tourism and conscious travel brands get a values-aligned couple.
India
One of the world's fastest-growing travel markets and the creators who lead it.
34. Tanya Khanijow @tanyakhanijow ✔
1.5M followers, 2,020 posts, India
Tanya Khanijow is among India's most popular travel creators, mixing solo adventures with polished, well-produced storytelling. Brands entering or scaling in the Indian travel market get a trusted, aspirational voice for a young audience.
35. Savi & Vid @bruisedpassports ✔
1.2M followers, 3,764 posts, India
Savi and Vid built Bruised Passports into a globally followed luxury-travel couple with an India-origin lens and their own courses. Premium travel brands bridging India and the world get a polished, entrepreneurial pair.
36. Shivya Nath @shivya ✔
137K followers, 2,281 posts, India
Shivya Nath writes The Shooting Star as one of India's pioneering solo-female and sustainable-travel voices, with a book to match. Responsible-tourism and solo-travel brands get depth and a values-driven readership.
How we put this together
We started from the travel rankings already showing up in search, noted who kept appearing, then pulled live Instagram figures for every name and checked each account by hand before it went in. A few well-known handles were dropped because the accounts had gone dormant. Grouping is by main specialty, order within a group is by follower count. Numbers come from public profiles and move constantly, so read them as roughly current rather than exact, and remember many travel creators are far bigger on YouTube than on Instagram.
Common questions
Who is the biggest travel influencer right now?
By Instagram following on this list, Chris Burkard leads at 3.8M followers, with The Bucket List Family and Mark Wiens close behind. But biggest depends on the goal. For luxury it is Murad Osmann, for food travel Mark Wiens, and for the Indian market Tanya Khanijow.
How should I pick one for my brand?
Start with the trip, not the follower count. A luxury resort points to Jack Morris or Lauren Bullen, an outdoor brand to Chris Burkard or Alex Strohl, a budget product to Nomadic Matt or Gabby Beckford, a family destination to The Bucket List Family. Every entry above says who it suits.
Which creators reach a specific country?
For the US, Chris Burkard and The Bucket List Family. The UK, Jack Morris and Jord Hammond. Australia, Lauren Bullen and Hayley Andersen. India, Tanya Khanijow and Bruised Passports. Canada, Christian LeBlanc and Dave & Deb. The shortlists near the top have the rest.
Are the follower counts exact?
They are pulled live from each public profile and refreshed monthly, but social numbers move daily. Treat them as accurate to the month, not the follower, and keep in mind Instagram is only one channel for most of these creators.
Why are some big travel names not here?
A handful of famous handles now sit dormant or abandoned, so they were left out rather than listed on a number that no longer means anything. This is a list of creators actively working and reachable for partnerships.
